Nonprofit industry association the South African Chamber of Baking is working on a joint campaign with the Consumer Goods Council of South Africa and the Department of Health (DoH) to encourage South Africans to consume more fibre as part of a healthy eating plan. South African Chamber of Baking executive director Geoff Penny tells Engineering News that the campaign will be aimed at increasing local consumption of brown and whole-wheat bread, and expects to launch the campaign early next year.